Digital Marketing Expert Job Description


Digital marketing expert needs to develop strong and innovative strategies to promote brand, products, and services. The digital marketing professional is expected to use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. Some of the duties a digital marketing expert should perform includes identify trends and insights, allocate marketing investments, plan and direct marketing campaigns, manage and organize a website, optimize content for the website and social media platform, work with various content format, track the website traffic flow, implement and analyze performance metrics, measure and assess goals, device experiments and conversion tests, provide an internal report regularly, execute new and creative collaboration among technologies and platform.

Digital Marketing Expert Job Titles:

  • Digital Marketing Expert
  • Marketing Specialists
  • Junior Marketing Specialist
  • Marketing Specialists (Part-Time)
  • Marketing Communication Specialist

Digital Marketing Expert Job Summary:

We are looking to hire a successful candidate who has a degree in communication, marketing, business, new media, or public relations. This position will advise our clients on how best to leverage current and emerging digital marketing solutions to meet their business objectives. Manage digital ad campaign lifecycles, including optimization, reporting, and recommendation of needed improvements to deliver optimal results. Partners with sales and support teams by providing insightful plans and prepare audits, managing performance goals, and providing upsell opportunities to achieve customer expectations. Drives results to support customer retention. Builds revenue through the superior campaign and customer relationship management. The job duties include Provides expert product knowledge support to the sales team through a deep understanding of the digital advertising marketplace, Collaborates with Sales, Support, and Client Strategy teams to strategize, plan, and execute campaigns with appropriate metrics to meet clients, Monitors performance of assigned active campaigns, Optimizes assigned campaigns to meet client expectations through artwork, targeting and placement adjustments, Builds regular performance reports designed to “tell the story” of the campaign.

Digital Marketing Expert Job Responsibilities and Duties:

  • Develop marketing strategies for projects including company websites and social media
  • Work with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign result, and project recommendation to the senior management team
  • Stay up to date with digital media development
  • Monitor ROI and KPI

Digital Marketing Expert Skills and Qualification:

  • Bachelor degree in marketing, digital media, or relevant field
  • Must possess a minimum of 3 years of experience as digital media specialists
  • Experience with visual communication principle
  • Familiar with web design and content management systems
  • Additional qualification in web design or animation is plus
  • Punctual, reliable and must have strong communication skill
  • Able to work in a team and produce quality output under tight deadlines
  • Strong verbal and oral communication skills
  • Self-motivated and strong analytical skills
  • Attention to detail, prioritization skill, and time management
  • Quick learner with a positive attitude
  • Maintain a strong relationship with key groups
  • Motivational and communication skill
  • An empowered team member, a process-oriented thinker

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