Marketing Administrator Job Description


Marketing administrators are responsible for promoting a company’s products and increase customer awareness of the business. They perform their task by creating ad campaigns, designing logos, and generating memorable slogans. They may supervise a marketing team and they have to report regional marketing manager. Some of the job duties of a marketing administrator include conducting marketing research, creating target audience and building campaigns and promotion, analyzing business reports and conducting the survey, compiling comprehensive reports, present data to the senior management, implementing marketing strategies, creating brand images, reaching the new target audience, and communicating brand virtues. The professional must have experience analyzing data and handling marketing research practices and techniques.

Marketing Administrator Job Titles:

  • Marketing Administrator  (Part-Time)
  • Marketing Administrator
  • Marketing Admin
  • Workfront Marketing Administrator
  • Digital Campaign Administrator
  • Executive Administrator

Marketing Administrator Job Summary:

We are looking to hire a successful candidate who has a degree in business administration or a related field. As a marketing administrator, you will be responsible for promoting the company and its services to increase customer awareness of the company. You will be doing this by performing market research, implementing market strategies, and communicating brand virtues. The job duties include developing and maintaining content and communication for marketing campaigns, activities and events, planning and preparing application-focused content specifically for publication and sharing across different media channels including social media post, email, guide, brochures, newsletters, and merchandise, obtaining market research like current trend and the need of customers.

Marketing Administrator Responsibilities and Duties:

  • Coordinate requirements for promotional material as defined by the marketing manager
  • Assist with copywriting artwork, and web workflow for planned print and digital marketing communication
  • Organize and manage events and associated campaigns
  • Execute marketing and event campaigns
  • Drive campaigns through various communication tools
  • Maintain up to date archives of all marketing files
  • Assist content management and upkeep including shared drives and content libraries
  • Postmarketing update through the internal communication channel
  • Plan and implement social media and social proof campaign for specific marketing goals
  • Keep up to date with best practices in writing for the web and social media
  • Keep up to date with industry-specific trends and activities that are used to communicate with customers
  • Managing employee staffing and office team management
  • Planning and maintaining work facilities
  • Encouraging and improving cross-departmental internal communication
  • Performing other office duties

Marketing Administrator Skills and Qualification:

  • Bachelor degree in business administration, Bsc in marketing or similar field
  • Must possess a minimum of 3 years of experience as a marketing assistant
  • Extensive knowledge about the administrative structure and various business process
  • Punctual, reliable and must have strong communication skill
  • Able to work in a team and produce quality output under tight deadlines
  • Strong verbal and oral communication skills
  • Self-motivated and strong analytical skills
  • Attention to detail, prioritization skill and time management
  • Quick learner with a positive attitude
  • Maintain a strong relationship with key groups
  • Motivational and communication skill
  • Positive attitude and strong leadership qualities
  • Working knowledge of online advertising channels and marketplace

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