Sales Director Job Description


A sales director is a marketing professional who is responsible for developing and executing strategic plans to achieve sales targets and expand the customer base. They should exceed annual sales targets within assigned territory and accounts and they are also responsible for building and maintaining a strong and long-lasting relationship with customers. Sales directors are highly performing professionals and they should aim at customer acquisition and revenue growth. They are responsible for performing certain duties like developing key growth sales strategies, tactics, and action plan, achieve the financial target, meeting annual targets, build the relationship, and understand the market trend. The sales director must have proven experience in a similar field and should have the ability to drive the sales process. They should have a degree in marketing or sales and must have previous experience as a sales manager or marketing director.

Sales Director Job Titles:

  • Sales Director
  • National Sales Director
  • Head of Business Development
  • Director, sales and marketing
  • Director of Sales
  • Sr. Sales Director

Sales Director Job Summary:

We are looking to hire a successful candidate who has a degree in sales, business administration, or marketing. The sales director needs to manage the opportunity from sales pursuit to close using deep sales process and offering expertise. Develop a relationship with key buyers and decision-makers at new or existing clients, protect and grow the business. A professional at this level needs to perform certain duties like providing solutions to complex business problems for areas of responsibility where analysis of situation requires an in-depth knowledge of organizational objectives, involved in setting strategic direction to establish near term goals for area of responsibility, interact with senior management level with a client which involves negotiating or influencing on significant matters, the decision having a lasting impact on area of responsibility with the potential to impact outside area of responsibility.

Sales Director Responsibilities and Duties:

  • Create and implement strategic sales and marketing plans and successfully achieve business objectives
  • Monitor competitors product including relevant sales and marketing data
  • Develop an operating budget for the sales division that meets business goals
  • Use available data to forecast sales and set appropriate performance goals
  • Complete market research and analyze result to adjust sales and marketing strategy for maximum success
  • Develop and maintain a positive relationship with key clients

Sales Director Skills and Qualification:

  • Bachelor degree in sales, business administration, marketing
  • Must possess a minimum of 3 years of experience in leading a sales team
  • Extensive knowledge about various marketing techniques
  • Demonstrated skill in negotiating and closing critical sales contracts
  • Able to create and maintain a positive relationship with prospective clients
  • Experience in a senior sales role with demonstrated ability to meet or exceed targets
  • Punctual, reliable and must have strong communication skill
  • Able to work in a team and produce quality output under tight deadlines
  • Strong verbal and oral communication skills
  • Self-motivated and strong analytical skills
  • Attention to detail, prioritization skill, and time management
  • Quick learner with a positive attitude
  • Maintain a strong relationship with key groups
  • Motivational and communication skill
  • An empowered team member, a process-oriented thinker

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