SEO Expert Job Description


SEO experts are skilled professionals who optimize copy and land pages for search engine optimization. They conduct keyword research including discovery and expansion of keyword opportunities. The research and implement the content recommendation for organic SEO success. The SEO expert manages all sorts of search engine optimization and marketing activities. SEO expert writes content for websites that includes popular keywords based on research. They are responsible for researching, advertising, and website layout trends that will generate more page traffic. The SEO expert duties include updating existing content to include more keywords, create quality content, research keyword trends, analyze site analytics to gauge which areas of the site have more traffic. To remain successful in this profession, the candidate must be willing to keep abreast of industry innovations and trends.

SEO Expert Job Titles:

  • Social Media Expert
  • Social Media Manager
  • Social Media Specialists

SEO Expert Job Summary:

We are looking to hire a successful candidate who has a degree in communication, marketing, business, new media, or public relations. As the SEO Specialist, you will be responsible for the planning, implementation, and optimization of our Digital Marketing efforts to drive the future growth of our websites. Duties include keyword research & generation, search engine optimization, link building initiatives, website optimization, social media marketing, and other related duties. Essential duties include keyword research, review, and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns, drive continued innovation and best practice implementation, writing analytical and monthly progress reports, Develop comprehensive link building strategies from raw ideas into actionable, scalable campaigns, Website optimization; improving site structure, page construction, content, keyword lists, and Search Engine Optimization copy-writing, Leverage social media and social signals to improve Search Engine Optimization, assist with day-to-day search marketing activities including the campaign planning, implementation.

SEO Expert Job Responsibilities and Duties:

  • Execute test, collect data and analyze them, identify trends and insights to achieve maximum ROI in a paid search campaign
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, remain on a budget, estimate monthly costs, and reconcile discrepancies
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendation
  • Develop and implement link building strategy

SEO Expert Skills and Qualification:

  • Bachelor degree in a quantitative and test-driven field
  • Must possess a minimum of 3 years of experience in a similar field
  • Excellent consulting, writing, editing, presentation, and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Experience with bid management tools
  • Able to work in a team and produce quality output under tight deadlines
  • Strong verbal and oral communication skills
  • Self-motivated and strong analytical skills
  • Attention to detail, prioritization skill, and time management
  • Quick learner with a positive attitude
  • Maintain a strong relationship with key groups
  • Motivational and communication skill
  • An empowered team member, a process-oriented thinker

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