The marketing analyst’s primary task is to collect information about the latest market conditions and consumer behavior which will help a business to take risky decisions while launching new products and entering new markets. It is their duty to analyze sales and customer intention and measure performance through online as well as offline campaigns. The report lead, conversion rate, online traffic, and social media engagement to the managers. The role and function of a marketing analyst include gathering and analyzing data, reporting to marketing managers, monitoring customer base and identifying new one, preparing a report about consumer behavior and competitor activities, designing a market survey, determine future trends, communicate with customers and suppliers, developing strategies to improve market reach, recommend website optimization, monitor budget and paid ad campaigns, conduct competitive research and implement marketing tools to support the promotional project. The professional should hold a degree in marketing and must have good knowledge of MS Excel, They should be expert in Google analytics and PPC campaign.
Marketing Analyst Resume
Name: Madyson Walsh
Address: 5877 Goyette Inlet, Boston, MA
Phone: 531 – 346-774
Email: [email protected]
Current Job: Marketing Analyst, Nomura Holdings Inc., London
Objective:
Highly experienced performing marketing analysis and skilled analyzing customer and competitor data. Equipped with excellent training experience as well as strategic research and analytical skills. I am able to cover all aspects of the market in conducting studies and developing an action plan and strategies. Possess great knowledge in data tools and SAP CRM system. My experience testifies my competency conducting credible market studies and if given an opportunity, I am willing to impart my expertise to the company.
Skills:
- Great understanding of the mutual fund and investment industry
- Comfort in creating and distributing marketing content
- Able to work independently or with minimal supervision
- Possess strong project management skill and teamwork skill
- Flexible and willing to accept the new assignment
- Strong attention to details and maintain a good relationship with internal department
Work Experience
Marketing Analyst, Nomura Holdings Inc., London( 2016 – present )
Duties and Responsibilities:
- Developed and drive marketing strategies that will improve performance and customer performance metrics
- Provide insight and visualization about channel performance and historical performance
- Created, managed and executed projects needed to run a business
Marketing Analyst, Pearson, Orlando, FL, USA (2014 – 2016 )
Duties and Responsibilities:
- Developed positive and productive relationship with all clients
- Analyzed market trend and developed sales plan accordingly
- Coordinated with the sales team and planned promotional activities
- Updated market data and CRM system
Marketing Analyst, Miller Maxwell Ltd, Orlando, FL, USA (2012 – 2014 )
Duties and Responsibilities:
- Provided market insight to the business team to increase the sale
- Developed marketing strategies to achieve business objectives
- Identified new business opportunities
- Assisted in conducting campaigns and prepared newsletter
Education:
Masters in Business Administration – Green University, Trenton, New Jersey
Bachelor Degree in Marketing – University of Abertay, Dundee
High School: Colonial High School, Orlando, FL, USA
Reference:
Thane Duffy, Marketing Analyst, Miller Maxwell Ltd, Orlando, FL, USA
Personal Information:
- Civil Status: Married
- Date of Birth: 18/3/1998
- Hobbies: Painting and drawing
